Thursday, December 6, 2007

Smart ForTwo: Eurobest 2007 Print Grand Prix Campaign

By now, it's clear that being environment friendly is not enough. Delivering the message properly is also a major requirement. It should therefore not be much of a surprise for anyone that Eurobest's winning print campaign for the year of 2007 went to Contrapunto - a Spanish advertising agency from Madrid for their innovative Smart ForTwo campaign. Smart ForTwo is a micro compact car by DaimlerChrysler designed primarily for urban use in European cities. With 0.6L, 0.7L (petrol) and 0.8L (diesel) engines their are quite a few car models with lower carbon footprint but perhaps none with more creative advertising agents.

Forest






Field






Stones




  • Category: Cars
  • Title: FOREST
  • Advertiser/Client: DAIMLERCHRYSLER MERCEDES-BENZ
  • Product/Service: SMART FORTWO
  • Entrant Company, City: CONTRAPUNTO, Madrid
  • Country: SPAIN
  • Advertising Agency, City : CONTRAPUNTO, Madrid
  • Country: SPAIN
  • Executive Creative Director: Antonio Montero
  • Creative Director: José Mª Cornejo / Fernando Galindo
  • Copywriter: Fernando Galindo
  • Art Director: José Mª Cornejo
  • Account Supervisor: Eva Mª Alvarez
  • Advertiser's Supervisor: Oscar Rubira/Marisol Vadillo/Jaime Olalquiaga
http://www.eurobestlive.com

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