Sunday, December 2, 2007

Cooking with Pooh: reconsider your title before hitting the road with your masterpiece

Titles are important and every blogger knows the feeling of hitting the "publish" button just about two seconds before an unfortunate change of opinion regarding the chosen one. That's what they invented the "edit post button", even though your RSS and email subscribers are likely to get the one before the change. When it comes to print publishing business, however, there is usually no way back so you might want to make sure your title is what you think it is. It's always a good idea to reconsider your title before hitting the road with it.

Take this children cooking book for example. Though currently unavailable on Amazon ("don't know when or if this item will be back in stock") this cute publication made its way up to Digg's Health homepage following this submit by Allsuxmonkey who just bookmarked this thread on Flickr. Not necessarily a very good PR campaign. As I said, titles are important. Always reconsider your title before hitting the road with your masterpiece... :)


  1. Mmm... Cooking w/Pooh... ;)

  2. I should remember that advice. It's something I never follow.

  3. Gil you are so right, if you don't have the right title you might fall behind, and it is more important if your mane marketing is about text, if your title is not an eye catcher, nobody will see your add and this is the last one you want to "see" it

  4. Moonbeam McQueen5.12.07

    I cannot stop laughing at this title! I'm definitely going to think twice about my titles.

  5. Moonbeam McQueen5.12.07

    Oh, and happy Chanukah to you and your family!

  6. Anonymous17.2.09

    Mmmmm this shit tastes good!


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