Thursday, November 1, 2007
Traffic data analysis: patterns for October
You may say I am a control freak but one of the reasons I tend to prefer the online environment for the disconnected one (the things usually referred as "world") is that using the right tools you can have a pretty good idea about what is really going on in the online one. and with very little effort and no expenses. The Israel Railroad company, for example, still pay people to walk around the trains and count people so they can have the minimum clue about how many passengers are using their infrastructure during weekdays, different hours of the day etc. I have a few comments about this procedure but this is not the subject here so lets focus on what we are interested with - detailed specific information about what is going on in our online house, shop, blog or what ever we name it.
Soon after one starts using a professional tool for collecting and analyzing traffic a very common question is brought up: OK, this is my data, but how do I know if this is "good" or "bad". how do I know where do I stand comparing to others like me? That is not a simple question as it seems, first of all because people don't like sharing this data, but also because there are mega companies that make a lot of money selling this sort of information. Detailed benchmark reports per industry is available, but for high sums of money. not just like that.
1364 visits and 2390 page views were made by 853 unique visitors.
The most popular articles
Excluding the homepage following are the most popular articles this month:
Where did this traffic came from?
Amazingly more people were referred to my blog from StumbleUpon this month than from Google organic search. I have two very interesting observations in this article and the first is that - at least for me - organic Google searches are great. I get a very nice and pretty steady figure (235 this month) but StumbleUpon is even better. Nearly 22% of all the referrals I had during this month were of StumbleUpon.
This measurement is always nice to look at and everyone can look for the countries he is after. As an Israeli I do have a large number of Israeli visitors, which makes sense. Yet, I am satisfied from the fact that the largest portion of country origins - 515 of total visits this month - were made by North Americans. This is good for an Israeli. Here are the top 10 origins with the number of visitors from each.
United States 515
United Kingdom 95
I kept the best part to the end. If you know anything about browsers you know Microsoft IE should not be accounted as one as it does not support the world's standards. MS think they can continue with the game the played with all of us for years but they are missing - or pretending to miss - the trend. According to w3c FireFox is more popular than IE 6 as well as from IE 7 when standing alone.
Of course Microsoft still holds a larger market share than the Mozilla community as they own both IE6 and IE7. Yet, I agree with the claims that Microsoft's share of the market is with a newbies. The people who don't know nothing about the web. But people are smart. and soon after gaining some experience more and more of them are leaving MS IE (6 and 7) for a real browser. In my blog we are almost at 75% using Firefox. I like that and like what I believe it says on my blog. High quality readers.
If you haven't done this until now, get your FireFox here. Its very easy to install and can be used aside to your IE, if you really can not live without it.