Tuesday, October 9, 2007

gPhone goes for advertising and Linux



Continuing months of speculations, rumors and global buzz, more details of Google's secret plan to dominate the mobile phone industry have been revealed by The New York Times yesterday. While Microsoft charges mobile phone companies a licensing fee for their Windows Mobile system, Google goes for advertising. If this is true, and the NY Times is not usually easy to manipulate, this might indeed be the large scale Google plan to rival Microsoft's Windows Mobile and redefine the mobile media world.

The most significant aspect of gPhone is that, as opposed to Apple's iPhone and countless of other products using the currently in lead mobile operating systems, it not likely to be another "what a bummer" proprietary, closed environment, mobile device. Even though nothing has been official confirmed by Google it is pretty clear that Google has developed their mobile OS based on Linux kernel for the operating system. As of last talks with folks at Google, the gPhone's user interface is still being finalized and the phone reference design will be open source, using the Apache license. This reference design will be an unlocked, neutral environment.

Dozens of references

Earlier this summer reports from India stated Google is "currently in talks with India's first and third largest telecommunications companies, Bharti Airtel and Vodafone Essar about the Google phone." It is also believed to be in talks with some Indian companies to offer "data, content and platforms including Instant Messaging (IM) and Search functions".

The buzz around gPhone gains interest for its own making some of us wonder how much of it is planned by Google and how much is out of control. Dozens of references to the gPhone project in both online and traditional media channels collected by Search expert Danny Sullivan of SearchEnglineLand are just a very partial list. Google offer 2,820,000 results for gPhone at their major search and 193 entries in the past month within their news search section. By now Google has refused to confirm any plans for the GPhone.

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