Wednesday, September 5, 2007

The Battle at Kruger: Dinosaur media following new generation giants

The Battle at Kruger: Dinosaur media following new generation giants

Makers of The Battle at Kruger, the world's most famous nature video, announced today they are going back to Africa with the National Geographic Channel to work on a special planned to be aired later this year and tell the behind-the-scenes story about how they came to shoot this spectacular footage.

Witnessed by Jason Schlosberg and David Budzinski on September 2004 at a watering hole near Pretoriuskop Camp, Mpumalanga in South Africa's Kruger National Park, The Battle at Kruger is an 8:23 minutes documentary of a battle over "a baby calf between a pride of lions, a herd of buffalo, and a crocodile".

With more than 16 million views 15 thousand YouTube members comments so far (and counting) this video has been with us on this world without any of us noticing it for exactly 3 years. Yet, it was just after it was uploaded to YouTube on May 03, 2007, that millions of people all over the globe stopped their breath for 8 minutes and 23 seconds while viewing this clip at least once.

Making it even more interesting the video was also broadcasted in more or less every news show on the planet and reviewed by some of the world's most influencing newspapers, turning the wheel upside down with the dinosaur media channels following up on the new generation giants.

The Time Magazine, for example, described it as "may be the hottest upload in web history that doesn't include a naked famous person or a politician saying something career-ending". On the other side of the old media / new media war zone, Chad Hurley, YouTube Co-Creator, took the Webby Awards opportunity to announce this as his favorite video.

Jason E. Schlosberg, a former magazine photo editor and today probably the world's most famous freelance photographer has won the Southeast Journalism Conference’s Best Magazine Photograph for two consecutive years. Yet, nothing compares with the amount of public and media attention followed by this spectacular once in a lifetime video, making it the most perfect example of how information technology and new telecommunication systems are changing our world. It was just as if this video was waiting for YouTube to show up and when it did, the video became part of our new global village culture.

According to the Time Schlosberg was taking still pictures of the battle while his traveling companion, Dave Budzinski, took the video. Schlosberg's site negativespace.com credits the video to his co-traveler David Budzinski.


The Battle at Kruger



Image via disembedded

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