And yesterday (June 19) the 2007 Outdoor Grand Prix went to a campaign that quite literally gave power to the people. Network BBDO, Johannesburg, took home the top prize in outdoor for a solar-powered billboard for NedBank that provided some juice to local buildings.
Check out this amazing advertisement taking a ride on the ongoing green wave. It also reminds us how far do we still have to go so we can say "we are doing the best we can" to help people. Detail above. (source: Adsoftheworld)
- Advertising Agency: Net#Work BBDO, South Africa
- Creative Directors: Julian Watt, Mike Schalit
- Art Director: Jonathan Santana
- Copywriter: Brad Reilly
- Image courtesy of D&AD